Introducing reMarkable Paper Pure:
TaskDevelop a launch campaign for reMarkable’s newest product, Paper Pure. The goal was to reach a broader audience and reposition reMarkable as the ultimate thinking device.Art directorRoleCreative ContributionWorked with the creative team from early concept development to establish the Made for Thinking launch narrative for reMarkable Paper Pure.
I then helped translate that narrative across hero and product films, photography, and campaign touchpoints, leading creative execution from pre-production through post-production and partnering with external creatives to ensure consistency across every expression of the launch.
Hero Film:
Made for Thinking
The hero film introduced the emotional idea behind the launch: Made for Thinking. Rather than focusing on features, it celebrated uninterrupted thought and the moments where ideas take shape.The film positioned Paper Pure as more than a device—it became a companion for thinking, creating, and solving problems.
Product film:
Meet reMarkable Paper Pure
While the hero film established the narrative, the product film translated that story into the product experience.
Each feature was presented through the lens of thinking, demonstrating how Paper Pure supports focus, creativity, and uninterrupted work rather than simply listing specifications.
In-Use Films:
Made for reviewing & Made for Meetings
The in-use films extended the campaign by showing how Made for Thinking came to life in everyday moments. Each story focused on a different way people think, create, and solve problems, reinforcing the campaign narrative while demonstrating the product in context.
reMarkable Paper Pure Launch Event
