reMarkable In Space with Jannicke Mikkelsen
TaskDevelop a documentary-style campaign featuring explorer and astronaut Jannicke Mikkelsen, using her story to bring reMarkable's Better Thinking narrative to life across one of its most ambitious brand campaigns.The campaign balanced cinematic storytelling with scalable content for brand, paid, and social channels while demonstrating how reMarkable supports better thinking, even in extreme environments such as Svalbard and space.RoleCreative LeadCreative ContributionWorked with the creative team to shape the documentary narrative, developing the visual direction and campaign system across paid, organic, and brand channels.
Joined the production in Svalbard, collaborating closely with filmmakers and external partners through production and post-production to ensure the story, visual direction, and campaign remained cohesive across every touchpoint.Jannicke's story became a way to explore how clear thinking matters under extraordinary conditions—from Arctic expeditions to space,
reinforcing reMarkable's broader Better Thinking narrative.
Additional Campaign Materials
Alongside the main film, we created a series of supporting campaign assets including static ads, social edits, and a custom landing page designed to extend the story across platforms. Each piece was adapted intentionally to meet audiences where they were — from shorter, attention-driven formats on social to more immersive storytelling on owned channels.
