User Story: Jannicke Mikkelsen
Task: Create a documentary-style campaign featuring record-breaking explorer and astronaut Jannicke Mikkelsen, showing how reMarkable supports her work across extreme environments, from subzero conditions in Svalbard to microgravity in space.
The campaign was designed to balance cinematic storytelling with scalable content formats for performance marketing and brand channels.
Role: Art Direction & Design
Approach: Developed the visual direction, interview material and campaign system across paid and organic channels.
Attended the shoot in Svalbard to support on-location storytelling and ensure visual consistency.
Contributed to the edit, shaping pacing and tone to balance cinematic storytelling with product clarity.
Additional Campaign Materials
Alongside the main film, we created a series of supporting campaign assets including static ads, social edits, and a custom landing page designed to extend the story across platforms. Each piece was adapted intentionally to meet audiences where they were — from shorter, attention-driven formats on social to more immersive storytelling on owned channels.
