Introducing reMarkable Paper Pure:
TaskDevelop a launch campaign for reMarkable’s newest product, Paper Pure. The goal was to reach a broader audience and reposition reMarkable as the ultimate thinking device.
Art director
RoleApproachWorked alongside the creative team on early concept development “Made for Thinking” and helped shape the narrative for both the hero and product films.
Contributed to the visual system for the Paper Pure launch across campaign touch points, and supported production and post-production through on-set collaboration, editing, and grading to ensure a cohesive and emotionally driven campaign.
Made for Thinking
In this film we needed to answer the “why". reMarkable Paper Pure is made for thinking.
In this film we celebrate the benefits of uninterrupted thoughts, work seamlessly coming together and continuing beyond the device.
Product film
In this film we needed to answer the “what".
What is reMarkable Paper Pure and what are some of the key product benefits.
reMarkable Paper Pure Launch Event
