Nike Epic React Media Launch
TaskLaunch the Nike Epic React Flyknit in London and create an experience that told the innovation story of the shoe. RoleBrand Communications Specialist. (Art director)
Creative ContributionOur team designed and created an experience for media and influencers that told the innovation story through tactile examples. We worked together to establish the narrative and flow of the experience. The Experience
Start: Instant GO Run
Key media and influencers started the React experience with a run with track legend Michael Johnson, while wearing the new shoes.
Enter the experience:
React Rooms
Live Q&A’s, stunning visuals showcasing the sole, sketches, interactive props and fun references punctuated the media journey, calling out the product benefits in fun and socially engaging manner.
Barge House, London
Designer Interviews
Mad Science meets innovation via a presentation and a conversation between Nike’s Bret Schoolmeester and Michael Johnson in front of media, with content captured and interviews garnered.
Finale: Athlete Storytelling
An interview hosted by track legend, Michael Johnson, dives into the foundation of athlete endurance and training. Some of many athletes include German boxer, Zeina Nassar, South African sprinter, Caster Semenya, and Tottenham Hotspur defender, Toby Alderweireld.
EMEA Brand Communications Team
BC Director: Richard Glennie
BD Manager: Anita Markus
BC Specialist: Emily Haugbro
