Salesforce & reMarkable Partnership
TaskDevelop an enterprise storytelling campaign that positioned reMarkable as an enterprise-ready platform for large organizations such as Salesforce. The goal was to communicate how reMarkable could improve focus, collaboration, note management, and productivity at scale, while supporting enterprise-level workflows in a more intentional and distraction-free way.
RoleCreative Lead & Art Director
ApproachThe storytelling centered around real employee and leadership experiences at Salesforce, focusing on presence, attention, and the role reMarkable played in improving meetings, collaboration, and daily workflows. We interviewed senior executives who had championed bringing reMarkable into both their own work and their teams’ workflows, helping ground the campaign in authentic experiences.
Alongside the hero films, we developed a broader campaign system including paid ads, social-first edits, and platform-specific storytelling assets designed to scale the narrative across digital, social, and enterprise communication channels.
Salesforce, and 80,000-person organization, was burning through tens of thousands of physical notebooks every year, making information unsearchable and unsharable.
Meanwhile, laptops came with too many distractions.
Enter reMarkable Paper Pro and reMarkable Paper Pro Move. By replacing both traditional paper and distracting screens with paper tablets, Salesforce solved some of its most pressing way-of-work issues.
“When I pull out my reMarkable, it's signaling that I am prepared and that I'm here for you, and this time is important to you and to me.”
— Peter Doolan, Chief Customer Officer at Slack