Salesforce & reMarkable Partnership
TaskDevelop an enterprise storytelling campaign demonstrating how reMarkable supports more focused, intentional ways of working within large organizations.Using Salesforce as the customer story, the campaign translated reMarkable's Better Thinking narrative into an enterprise context, showing how distraction-free technology improves meetings, collaboration, and everyday workflows at scale.RoleCreative Lead & Art Director
Creative ContributionConducted interviews with Salesforce leaders to uncover the experiences and themes that would shape the campaign narrative, exploring how reMarkable had become part of their daily work through greater presence, attention, collaboration, and intentional ways of working. Those insights became the foundation for the creative direction and storytelling.Led the visual direction and campaign system across hero films, paid media, social content, and enterprise communications, partnering with filmmakers and external creatives through production and post-production to ensure the narrative remained cohesive across every touchpoint.Through interviews with Salesforce leaders, we uncovered a common theme: teams wanted to preserve the focus and simplicity of handwriting without sacrificing the ability to organize and share information digitally. That insight became the foundation for a campaign showing how reMarkable Paper Pro and Paper Pro Move support more intentional ways of working across a global organization.
“When I pull out my reMarkable, it's signaling that I am prepared and that I'm here for you, and this time is important to you and to me.”
— Peter Doolan, Chief Customer Officer at Slack