Bagel Bites

🍕 on a 🥯 - we can all agree with that.

Task

Develop a new brand campaign for Bagel Bites that reintroduced the iconic 90s snack through humor, nostalgia, and unexpected pairings.

Role

Art Direction, Animation & Concept Development

Approach

Helped develop the campaign concept around opposing ideas coming together through Bagel Bites.

Created the animation and illustration style for the campaign, and contributed to scriptwriting and concept development across multiple campaign scenarios and films.

🍕 🥯 Film 🍕 🥯

🍕 🥯 Social 🍕 🥯

🍕 🥯 Out of Home 🍕 🥯

🍕 🥯 The Team 🍕 🥯

Agency: Johannes Leonardo
Director: Terri Timely
Creative Director: John Regan
Senior Copywriter: Gautier Fage, Evan Barkoff
Copywriter: Talia Berniker
Art Director: Emily Haugbro