NewYork-Presbyterian Hospital: Stay Amazing
Create a series of patient stories and brand anthems for NewYork-Presbyterian hospitals across New York City, highlighting personal experiences through emotionally driven storytelling across film, print, digital, and out-of-home campaigns.
Task
Role
Art director & designer
Worked on concept development for the film series, helping shape stories that felt human, intimate, and emotionally grounded while supporting the broader hospital brand.
Alongside the films, I designed campaign assets across print, out-of-home, and digital platforms, ensuring a cohesive visual identity throughout the rollout.
My role also included involvement across pre-production, production, and final edits, collaborating closely with the wider creative and production teams to maintain consistency in tone, storytelling, and execution across all deliverables.
Approach
Stay Amazing Anthem
Helped relaunch the “Stay Amazing” brand platform for NewYork-Presbyterian Hospital through the development of a new brand anthem campaign centered around human-centered storytelling and emotional connection. The campaign helped establish the tone and creative direction for broader hospital-specific and borough-specific campaigns across New York.
Patient Story: Ramit
As part of the Stay Amazing campaign, we brought to life another patient story. Just weeks before his wedding, NYP was the difference between Ramit losing everything to having it all.
Additional Campaign Assets
Selected campaign assets demonstrating how the “Stay Amazing” brand platform extended beyond the anthem film into out-of-home, digital, social, and hospital-specific communications. The work focused on creating a cohesive and emotionally resonant brand system that could adapt across channels, audiences, and borough-specific storytelling while maintaining a unified visual and narrative identity.
