NewYork-Presbyterian

Task: Create a series of patient stories and brand anthems for NewYork-Presbyterian hospitals across New York City, highlighting personal experiences through emotionally driven storytelling across film, print, digital, and out-of-home campaigns.

Role: Art Direction & Design

Approach: Worked on concept development for the film series, helping shape stories that felt human, intimate, and emotionally grounded while supporting the broader hospital brand.

Alongside the films, I designed campaign assets across print, out-of-home, and digital platforms, ensuring a cohesive visual identity throughout the rollout.

My role also included involvement across pre-production, production, and final edits — collaborating closely with the wider creative and production teams to maintain consistency in tone, storytelling, and execution across all deliverables.