NewYork-Presbyterian Hospital: Stay Amazing
Help relaunch NewYork-Presbyterian's "Stay Amazing" brand platform by bringing its core narrative to life across multiple touchpoints. The campaign spanned brand anthems, patient stories, print, out-of-home, digital, and hospital-specific communications, celebrating how world-class care helps patients continue living the lives that make them amazing.Task
Role
Art director & designer
Contributed to concept development for the brand anthem, helping shape authentic patient stories that balanced emotional storytelling with the broader NewYork-Presbyterian brand.
Designed campaign assets across film, print, digital, and out-of-home, creating a cohesive visual system across every touchpoint.
Worked closely with the creative, production, and post-production teams from pre-production through final edit to maintain consistency in tone, storytelling, and execution.
Creative Contributions
Stay Amazing Brand Anthem
Patient Stories
A series of documentary-style films extending the "Stay Amazing" narrative through authentic patient experiences. Each story celebrated how exceptional care helped people return to the lives, passions, and moments that make them who they are.
Additional Campaign Assets
A selection of campaign assets demonstrating how the "Stay Amazing" narrative scaled across print, out-of-home, digital, social, and hospital-specific communications. While each execution was tailored to its audience and location, together they formed a cohesive brand system built around a shared visual language and narrative.
